We’ve just launched Pretty IP.
When we were working on the Strange London identity we started looking around to see if there were any emerging trends in branding at the time. In doing so we noticed that recently several organisations have been working on dynamic, or living logos.
We liked this idea and started thinking about ways that we could incorporate this kind of thing into our logo, site and general branding.
Someone suggested that we could use location as our variable and whilst we were looking into that we realised that IP addresses are made up of numbers ranging from 0 to 255 – as are RGB color values. So there it was. We would use a person’s IP address to adjust the color scheme, not only of our logo but also for our site by calculating complementary and tertiary colors.
Back slapping ensued for all of 2 minutes before Michael pointed out that we could run into some compliance problems as we’d never know for certain what colours we’d be working with.
That effectively put the kibosh on using IP colour on the website but there was definitely something there so instead we decided to throw together a quick site to celebrate our launch. So the next time you’re looking for your ip address, or a bit of colour palette inspiration, make sure to check out Pretty IP.
Team Strange London.
UPDATE: The response to Pretty IP was greater than we could ever anticipated. We’ve received over 80,000 unique visits within 5 days of launching and been featured in a number of tech and design blogs.